tag:articles.ipsidekick.com,2014:/feedIP Sidekick2017-08-11T00:42:44-07:00IP Sidekickhttp://articles.ipsidekick.comSvbtle.comtag:articles.ipsidekick.com,2014:Post/checklist-for-personalisation-for-e-commerce-sites2017-08-11T00:42:44-07:002017-08-11T00:42:44-07:00Checklist for Personalisation for e-commerce sites<p>Here’s a checklist of things you can personalise for your users if you run an e-commerce site:</p>
<ul>
<li>Mention user’s name</li>
<li>Have a wish list</li>
<li>Recommend products based on previous purchases by user</li>
<li>Recommend products to new users based on previous purchases by users from the same country/city</li>
<li>Check if you ship to the user’s location</li>
<li>Show shipping rate for the user based on their location</li>
<li>Switch the user interface to the user’s language. Remember to make the option to switch language obvious. If you show them a language they don’t understand, you want them to be able to override it or risk user frustration</li>
<li>Send non-transactional emails to users at the end of the day</li>
<li>Target promotions based on user location and special events. Your site probably runs a 4th of Jul sale for the U.S, but do you give out coupons to users from smaller countries like Singapore or Malaysia for special holidays?</li>
</ul>
tag:articles.ipsidekick.com,2014:Post/personalisation2017-08-10T23:49:30-07:002017-08-10T23:49:30-07:00Personalisation<p>Personalisation of your content, user interface and how your service interacts with users can improve your product dramatically.</p>
<p>Instead of sending every email to your users immediately, you can send lower priority emails only when it is day time, and continue to send transaction emails — such as orders — immediately. Services that send digest emails — a summary of activity — can send those near the end of the day.</p>
<p>E-commerce sites can check if they ship to the user’s location and inform users of rates accordingly.</p>
<p>You might show a different version of your web site with the appropriate language if it is already localized.</p>
<p>The nice thing about personalisation is there are lots of low hanging fruits and you can support personalisation progressively.</p>
<p>The simplest way to start supporting personalisation like this is to use a geolocation such as <a href="https://ipsidekick.com" rel="nofollow">IP Sidekick</a> to retrieve physical location information based on the user’s IP address.</p>