Checklist for Personalisation for e-commerce sites

Here’s a checklist of things you can personalise for your users if you run an e-commerce site:

• Mention user’s name
• Have a wish list
• Recommend products based on previous purchases by user
• Recommend products to new users based on previous purchases by users from the same country/city
• Check if you ship to the user’s location
• Show shipping rate for the user based on their location
• Switch the user interface to the user’s language. Remember to make the option to switch language obvious. If you show them a language they don’t understand, you want them to be able to override it or risk user frustration
• Send non-transactional emails to users at the end of the day
• Target promotions based on user location and special events. Your site probably runs a 4th of Jul sale for the U.S, but do you give out coupons to users from smaller countries like Singapore or Malaysia for special holidays?