Checklist for Personalisation for e-commerce sites
Here’s a checklist of things you can personalise for your users if you run an e-commerce site:
- Mention user’s name
- Have a wish list
- Recommend products based on previous purchases by user
- Recommend products to new users based on previous purchases by users from the same country/city
- Check if you ship to the user’s location
- Show shipping rate for the user based on their location
- Switch the user interface to the user’s language. Remember to make the option to switch language obvious. If you show them a language they don’t understand, you want them to be able to override it or risk user frustration
- Send non-transactional emails to users at the end of the day
- Target promotions based on user location and special events. Your site probably runs a 4th of Jul sale for the U.S, but do you give out coupons to users from smaller countries like Singapore or Malaysia for special holidays?
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